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April 14, 2017
Member News

NORR Philadelphia’s Healthcare Practice Leader Speaks at 2017 LARA Conference

By Pamela Seaton
Fletcher MacNeill Speaks at 2017 LARA Conference

Principal and Healthcare Practice Leader at NORR Philadelphia Fletcher MacNeill recently spoke at the 50th Annual Health Facilities Planning Seminar, hosted by the Michigan Department of Licensing and Regulatory Affairs (LARA) and AIA Michigan. The conference was held at the Amway Grand Plaza Hotel in Grand Rapids, MI, March 30-31, 2017.

In his speech, Fletcher spoke about the retailing of healthcare and how recent changes in the healthcare landscape have brought about this new concept, including the Affordable Care Act, payment regulations implemented by the Centers for Medicare and Medicaid Services and alternate treatment delivery methods like micro hospitals and telehealth. He also presented several projects that NORR Philadelphia has worked on that embrace this new era, including the PinnacleHealth Lebanon Valley Advanced Care Center (Annville, PA), the Lourdes Health System Ambulatory Care Center (Cherry Hill, NJ) and the Crozer Keystone Health System Ambulatory Care Center (Broomall, PA).

Lastly, he discussed his vision for the future, called the “Brand Name Health Campus.” In his vision, some of the top healthcare providers in the Delaware Valley like Penn Medicine, CHOP and Rothman Institute would exist in a singular shopping mall-like complex, granting patients access to the best services all in one location. The Brand Name Health Campus would act as a cornucopia of treatment options for those who need it.

“This was a great opportunity to showcase what great healthcare leadership we have in Philadelphia and how it has laid the foundation for collaboration efforts now and in the future,” said Dennis Baran, Principal at NORR Detroit. Dennis is currently working with members of the Philadelphia Healthcare Team to provide Interior Design Services leading to hospital-wide Finish Standards for Detroit Medical Center.

Fletcher was one of 20 speakers at the event, discussing topics ranging from the definition of healthcare in the future American system, what an inspirational hospital looks like on a “skinny budget” and universal design strategies for the visually impaired patient experience.

Fletcher has worked at the Philadelphia office since 2011 and, before that, worked as a healthcare practice leader at Burt Hill and Ewing Cole architecture firms. He obtained a Master of Architecture from Clemson University in 1984 and a Bachelor of Arts in English Literature from Earlham College.

About NORR: NORR is a fully integrated architectural, engineering and interior design firm with offices located throughout North America and major cities around the world. For 78 years, the NORR brand has provided a well-honed balance of design, technology and management skills. Our clients benefit from the simplicity and efficiencies of a unified A/E firm that provides strategic planning, programming, architecture, interior design, space planning, and engineering capabilities all from a single point of contact. NORR has experience in all market sectors including education, retail, commercial and office, government, hospitality and health sciences. Our firm’s emphasis on teamwork permeates all aspects of NORR’s work, from client relations to design. More at

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