Tile of Spain and Garden State Tile Present: Ceramics For Life
Join Tile of Spain and Garden State Tile as they showcase state-of-the-art materials and innovations at Garden State Tile's ultra-modern, high-tech architectural and design center in Philadelphia. The evening includes Spanish tapas and cocktails, a 1 hour CEU presentation and a Tile of Spain material showcase that provides a look at the latest trends in tile from Spanish manufacturers: ADEX, Harmony, Colorker, Dune and Azteca.
Ryan Fasan, Tile of Spain Consultant and Ceramic Tile Specialist, will present Ceramics For Life: Consumer & Design Trends 2018.
Today’s consumer is primed for certain buzzwords; ROI, ease of ownership, value-added, artisanal to name a few. Ceramics have always offered these benefits and are often selected for just such reasons. Now is the time to double-down on the prevailing opinions and buying behaviors to capitalize on EVERYTHING tile has to offer that truly speaks to the modern consumer. North America still uses a fraction of tile per capita than most other countries in the world and the best opportunity to change that for the better is now. Why should your clients select tile instead of a competitive material? How can tile improve your client’s quality of life? How is tile the cheapest option in time, energy and financial sense?
This session will compare and contrast prevailing consumer and design trends to develop a strong understanding of modern ceramic’s broad appeal and applicability to both. Join us to see where modern ceramics can take your next project.
1) Compare and contrast macro consumer preference and design trends for 2018 and their embodiment in modern ceramic innovations
2) Review industry innovations in manufacturing, standards and product characteristics to provide clients with supported arguments that speak to their key desires through broader use of ceramic tile in any project style
3) Discover emerging R&D research to highlight new areas for applicability of ceramics that will improve building performance, occupant health and safety and quality of life improvements only possible with ceramic’s inherent characteristics.
4) Re-think ceramics’ current place as a cladding material in favor of a component of the building’s overall performance and operational systems