Marketing With Virtual & Augmented Reality Experiences
Members – $75 ($55 if registered by November 10)
Non-members – $95 ($75 if registered by November 10)
You’re in for a crash course on virtual and augmented reality.
Attendees will gain basic knowledge about various technologies and how to leverage them not only in the design process, but also in marketing their firm’s services. We’ll discuss current trends, the state of the VR/AR industry within professional services, and how clients are reacting to these tools. Those interested will get hands-on (and immersive) experiences of this technology.
AIA Learning Objectives
•Describe and define the basics of virtual, augmented, and immersive reality as it applies to the A/E/C industry.
•Assess where you can utilize VR/AR experiences in marketing efforts.
•Understand best practices for integrating VR/AR into your firm’s work flow.
•Evaluate various applications of the technology
Clayton McNeil, Chief Technologist & Principal Consultant of Synthality
George Lecakes, Director of Rowan VR Center
Jay Hornung, ACHE, CHFM, President of Healthcare Building Solutions, Inc. (HBS)
Matt Azevedo, Staff Scientist at Acentech
Daniel Flesher, Architect at Cadre Design and Development
Kristen Berman, Owner of MADE, LLC
4:00 to 4:30 – Registration and Networking
4:45 to 5:15 – Welcome and Introduction Presentation
5:15 to 6:30 – Panel Discussion
6:30 to 8:00 – Additional Networking & Demonstrations