Capture Planning Roundtable: Planning for Strategic Wins
SMPS Member Cost: $15
Non-member Cost: $30
Join your colleagues and peers in an interactive roundtable discussion focused on capture planning and the elements of the capture process from qualifying the opportunity to implementing strategies that win work. Specific topics to be discussed include:
What is capture management and why is it important?
Benefits of capture planning
Essential elements of effective capture plans including
• Engaging Your Internal Team
• Ensuring Understanding of Client Needs
• Managing Client Positioning Activities
• Assessing Strengths and Weaknesses
• Evaluating the Competition
• Developing a Teaming Strategy
• Developing Win Themes
Getting a focused head start on a winning proposal.
About the Moderato - Ruth A. Lesser is an Associate in the Environmental Group at Langsam Stevens Silver and Hollaender. Ruth is a graduate of Temple University’s Beasley School of Law and The Wharton School of the University of Pennsylvania. Prior to becoming an attorney, Ruth had a successful career in marketing for engineering firms. She has 30 years of experience in a variety of roles including Proposal Manager, Marketing Manager and Sales Director.