AIA
CES

SOLD OUT - Align Your Messaging and Win More Work | Session #2

Date: 
March 19, 2019
Time: 
5:30 - 7:30 PM
Location: 
Center / Architecture + Design
1218 Arch St
Philadelphia, PA 19107-2816
CES/LUs: 
1 CES LU
Registration: 
Registration is required
Event Cost: 

AIA/SMPS Member: $20

Non-member: $35

 

AIA Philadelphia and SMPS Philadelphia jointly present this three-part series to provide you with the tools to align your brand messaging through three channels: business development, digital collateral, and proposal submissions.

Attendees will hear successful marketing strategies and lessons learned from expert panels. Following the panel discussion, attendees will receive real-time feedback on their firm’s approach to marketing and business development. All programs will begin with a 30-minute networking session, beer, wine, soda, water, and light snacks. (50-person cap for roundtable discussions).

Session 2: DIGITAL COLLATERAL
March 19th

Attendees should come prepared with ONE piece of digital collateral they would like critiqued

This session will focus on the value of digital collateral in the client acquisition process and WHY brand matters.  An expert panel will discuss how to develop a digital marketing plan, how firms can leverage existing digital collateral, the most effective forms of digital collateral and platforms to promote them.  Following the discussion attendees will participate in roundtable discussion receiving feedback on the functionality, messaging, and calls to action of their digital collateral.

In addition to getting a professional review of one piece of their digital marketing collateral, attendees will learn about the importance of developing strong messaging that aligns with their business’ expertise, values, and goals; will be able to identify and leverage their existing digital collateral, develop new materials (photos, video, blog, ebook, case study, portfolio, press release, testimonials, etc.), and determine the most successful platforms for their brand (website, social media, digital publications, etc.); learn how to develop a cohesive digital marketing plan; learn how to use digital marketing collateral to position their firm for proposal opportunities.

Panel Moderated by Corey Fenwick, CPSM, Strategic Communications Coordinator, Urban Engineers

Ida Cheinman, Principal, Substance151
Cody Lowry, Director of Marketing and Communications, WRT
Dayna Abbott, Marketing Manager, Scungio Borst Associates
Justin Brugler, Marketing Manager, O’Donnell & Naccarato

​​Small Group Leaders

Ida Cheinman, Principal, Substance151
Cody Lowry, Director of Marketing and Communications, WRT
Justin Brugler, Marketing Manager, O’Donnell & Naccarato
Dayna Abbott, Marketing Manager, Scungio Borst Associates
Nicole Smith, Senior Graphic Designer, Pennoni
Alyse Chestnut, Graphic Designer & Marketing Coordinator, Wick Fisher White


Who is SMPS Philadelphia?
SMPS Philadelphia, a Chapter of the Society for Marketing Professional Services (SMPS), is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.

SMPS’s mission is to advocate for, educate, and connect leaders in the building industry. SMPS’s vision is Business Transformation through Marketing Leadership. The core purpose of the society is to enrich knowledge and advance practices that build business for professional services firms. The core values that guide the behavior of SMPS are Innovation, Integrity, Life-long learning, Relationships, and Service.

For more information, please contact:
AIA Philadelphia + SMPS Philadelphia
Elizabeth Paul